Announcing Daytona’s Heritage Row

Claim Your History – Claim Your Heritage

316 Main Street Station, Daytona Beach, FL is proud to announce Heritage Row. Heritage Row is a memorial walkway for bikers and race fans and offers you an opportunity to engrave a customized message on one of the brick pavers bordering our historic property.

316 Main Street Station is the historic garage of Bill France Sr., whose participation in founding NASCAR is legendary. It is also at the heart of the 2nd largest biker rally in America, Bike Week Daytona Beach.

Bill’s old garage sets at the corner of Main Street and Hollywood Ave in Daytona Beach, Fl., the “World’s Most Famous Beach.” It is visited by thousands of visitors annually who come to celebrate NASCAR races, Bike Week, and Biketoberfest.

Bordering Bill’s old garage is Heritage Row – a memorial walkway honoring the biker and racing lifestyle. Heritage Row begins about 20 feet from The Boot Hill Saloon and runs the length of Main Street to the corner of Hollywood Ave. Heritage Row is approximately 15 feet wide and has a limited number of pavers. Once they are sold – they are gone.

You and your organization can be a part of this historic opportunity by engraving your custom message on the Heritage Row pavers.


Your engraving can be used to:

  • •Commemorate new beginnings for your family or organization.
  • •Honor lost or fallen heroes and brothers
  • •Immortalize loved ones
  • •Recognize a special friend or group with gift engraving
  • •Leave your own mark on Heritage Row and become a legend

Our Heritage Row mapping system can be freely accessed on the Internet with by any computer in the world. Once there, you may browse all the engravings and zoom in to your own piece of history to show friends and family.

A video presentation detailing Heritage Row is available here.

Your Heritage Row engraving provides for 20 characters in each of 3 rows for a total of 60 text message characters! This gives you the ability to be creative with your Heritage Row message.

The fastest way to place your order is by using our online order form. Once there, you may enter the exact message you wish engraved and process your payment with a credit card. Each engraving is $99.

Special pricing is available for clubs and organizations wishing to make a group purchase. Heritage Row may also be used as a fund raising event for your club or organization. We can help you learn how. Please contact us for a personal consultation.

We look forward to working with you to create this legendary project in Daytona Beach! Become a part of history!