Big Changes at Husqvarna

Husqvarna North America, a subsidiary of the BMW Group, is moving its corporate headquarters to California and has established a new leadership team, the company announced in a press release.

Husqy will be led by its new president. Kris Odwarka. Odwarka brings experience with BMW, which will enable Husqvarna North America to more easily access BMW resources including financing, distribution, sourcing, and other company advantages.

Husqvarna will make its new home in Corona, California. The company said the move is being made to move Husqvarna North America “closer to the majority of the companies that serve the off-road industry, the media that reports on the industry and a healthy portion of consumers who participate in it.” The move to the west coast also will allow for more hands-on product development specific to the American market, the company said.

Besides naming Odwarka the company’s new president, other additions to the Husqvarna staff include:

  • Industry veteran Revelle Harrison as national sales manager. Harrison moves over from KTM, where he held various roles for the past 12 years, including serving as KTM’s national sales manager. Racing and trail riding have been favorite activities throughout Harrison’s life. “His ability to create structured programs that help dealers sell is combined with an understanding of when to apply creativity and create solutions that get results,” a press release stated
  • Former pro motocross racer Andy Jefferson as national aftersales manager. Jefferson rode for Pro Circuit Husqvarna through the early ’80s. He’s returning to the industry after spending the past 27 years in the document management industry, specializing in service, customer relations and project management. Jefferson has continued to participate in motorcycling since his pro racing days. Racing with the West Coast-based Husqvarna Zip-Ty Racing Team has given him hands-on experience with the full range of Husky products.
  • Industry veteran Corey Eastman as national marketing manager. Eastman has more than 17 years of motorcycle marketing experience, including serving as the marketing manager, director of marketing and most recently vice president of brand development for Cycle World Magazine. Eastman will be taking on all marketing, product development and racing activities effectively immediately. “We aim to make the Husqvarna ownership experience more inclusive,” Eastman said. “We are excited to get to work building the Husqvarna brand of the future.”

Originally founded in Sweden in 1903, Husqvarna motorcycles have been designed and manufactured in Italy since 1987.