Indian, Jack Daniel’s, and Zac Brown Band to Reveal Co-Branded Motorcycles at Sturgis

Two legendary brands will come together at Sturgis to honor their heritage and look toward their promising futures in front of a capacity crowd. Jack Daniels and Indian Motorcycle will reveal two co-branded motorcycles before the Zac Brown Band concert on Sunday, Aug. 5th, 2012 at the Sturgis Buffalo Chip®, known as The Largest Music Festival in Motorcycling™. Indian Motorcycles is proud to support Jack Daniels “Live Freely, Drink Sensibly” initiative, so remember to stay safe while enjoying Sturgis.

The two Indian Motorcycles, a 2010 Chief Dark Horse and a 2010 Chief Vintage, will feature custom Jack Daniels paint schemes, with leather seats and saddlebags created by the artists at Zac Brown’s leather shop Southern Hide. These one of a kind bikes will then tour with Indian Motorcycles and Jack Daniels, starting at Sturgis where they will be showcased at the Indian display at 3rd and Lazelle and the Jack Daniels display at 2nd and Lazelle.  The bikes will then be auctioned off to support Camp Southern Ground, the passion project of Zac Brown, whose mission is to operate a camp that will allow children to overcome academic, social and emotional difficulties so that they may reach their full potential.  Don’t miss this opportunity to be part of Sturgis history with Indian Motorcycles, Jack Daniels, Zac Brown Band, and the Legendary Buffalo Chip.  Get your passes now for the big unveiling and Zac Brown Band concert as well as see the complete line up for the Buffalo Chip’s annual Sturgis Concert Series at



Jack Daniels encourages fans to “Live Freely, Drink Sensibly” at Sturgis this year and always.  Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Whiskey-Based Ready-to-Drink Beverages and Jack Daniel’s Country Cocktails.  Find out more about Jack Daniels at



Two-time GRAMMY Award winners and multi-platinum artists Zac Brown Band have become one of music’s most heralded acts and their third studio album ‘Uncaged’ (Atlantic/Southern Ground) continues the climb, debuting at #1 with the band’s best first week sales of 234K copies. The album follows the Georgia seven-piece’s double-platinum major label debut ‘The Foundation’ (Atlantic Records/Home Grown/Big Picture) and platinum #1 follow up ‘You Get What You Give’ (Atlantic/Southern Ground), which have produced a historic series of nine consecutive #1 hit singles. Since 2009, the band has garnered over 50 GRAMMY, ACM, AMA, CMA and CMT award nominations. Zac Brown Band is represented by ROAR, a Beverly Hills-based talent and brand management company. Additional information can be found at



Nestled on nearly 500 acres in the farmlands of Georgia, Camp Southern Ground is the passion project of GRAMMY-Award winning artist Zac Brown. Inspired by his own experiences as a camp counselor, Zac’s vision is to create a state-of-the-art facility whose programs will serve children ages 7-17 with both typical and special needs.  Set to open in Spring 2014, the camp will have activities that will challenge, educate, and inspire children with diverse abilities and from all socioeconomic backgrounds, races, and religions. Among the many traditional camp activities that will foster youth development and create teachable moments for campers, plans are in place to align certain elements of the facility with the latest innovative therapies and technology for children affected by neurobehavioral disorders.


Zac has long recognized the necessity for every child to have access to the best resources to be able to grow and succeed, and accordingly, Camp
Southern Ground will be a place for children and their families to learn healthy life skills through an advanced program involving superior nutrition, physical exercise, and the latest practices in therapy—all administered by a knowledgeable staff.  For more information about the camp or to find out how you can help, visit



Indian Motorcycle will celebrate its heritage with the debut of a new Indian Motorcycle Experience Truck showcasing the incredible lineage of Indian Motorcycles. Living history will visit the Indian Motorcycle display when former racers and famed “Indian Wrecking Crew” members Bill Tuman and Bobby Hill visit on Tuesday August 7th. Celebrating his induction to the AMA Hall of Fame, Ed Kretz Jr., who followed in his famous father Ed “Iron Man” Kretz’s footsteps by racing motorcycles, will appear in the Indian Motorcycle display on Wednesday August 8th.


Come to the Indian Motorcycle Experience at 3rd and Lazelle on Friday August 10th and hear how Indian Motorcycle helped Mike Wolfe, creator and host of ‘American Pickers’ on HISTORY, to get his start as a picker, get an autograph or a picture, or even bring your vintage Indian bike or memorabilia for a chance to spend some quality time with Mike and swap Indian stories. For more information visit Indian Motorcycle’s Sturgis webpage at






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About Jon Langston