Indy Dealer Expo Launches Own V-Twin Show

American V-Twin Dealer Show to Compete with Cincy V-Twin Expo?


With the stunning announcement of the new American V-Twin Dealer Show in Indianapolis, the motorcycle industry is buzzing: Does this spell the end for the annual Cincinnati V-Twin Expo? What do you think?


Here is the press release in its entirety:


“IRVINE, CA, July 14 — Advanstar Communications introduced
a major new event initiative today by announcing the launch of the American
V-Twin Dealer Show – the first premium trade show for the V-Twin Motorcycle
Industry. The American V-Twin Dealer Show will be held February 17-19, 2012, at
the Indiana Convention Center in Indianapolis as a truly distinct event
experience and destination environment for all things V-Twin. The American
V-Twin Dealer Show will be a haven for Independent Specialty V-Twin Dealers,
Harley-Davidson Dealers, Custom Bike Builders/Designers and Multi-Franchise
Dealerships with large cruiser lines. The Show will deliver: cutting-edge
products and services, a totally customized educational experience helping
dealers solve their biggest hot-button business issues, an exclusive auction of
used Harley-Davidson motorcycles and a unique environment in the brand new
halls of the Indiana Convention Center for product buying, education, industry
networking and entertainment.

The American V-Twin Dealer Show will deliver the single most
influential gathering of V-Twin specific products and services available in the
marketplace today and beyond. The American V-Twin Dealer Show will be a
stand-alone event co-located with Dealer Expo, the US’ largest Powersports
Trade Show, but with its own registration, educational and learning component,
separate environment and unique brand.

As part of this initiative Advanstar has secured Grady
Pfeiffer, one of the most experienced V-Twin motorcycle industry executives, as
a key partner and brand ambassador for this major expansion of their
Powersports portfolio. Grady is the CEO of GH Marketing in Escondido, CA – a
specialty marketing firm that creates sales and marketing programs for
motorcycle aftermarket manufacturers. As one of the leading trailblazers in the
V-Twin Industry, Grady has been instrumental in the initial creation of the
V-Twin Expo in Cincinnati and is a regular member of many industry advisory
boards and panels that are shaping the future of the American-made V-Twin
Motorcycle Industry.

With a unique insight into V-Twin dealers and manufacturing
brands, Grady will be advising, developing and guiding the sales and marketing
strategy for the American V-Twin Dealer Show to ensure a relevant, impactful
and authentic event for the industry.

Other key partners underwriting the successful launch of the
American V-Twin Dealer Show include Biker’s Choice, the V-Twin division of
leading distributor Tucker Rocky, Custom Chrome, and National Powersport
Auctions (NPA) as cornerstone participants in the new venture. In addition,
leading V-Twin companies such as Belt Drives Ltd., Cycle Visions and Danny Gray
have also formalized their commitment to the 2012 Show.

“Biker’s Choice is thrilled to partner with Advanstar
as an anchor tenant in the inaugural American V-Twin Dealer Show. We believe
this Show will provide an incredible value to the Harley/American V-Twin
community with an extraordinary lineup of tailored events and activities.
Furthermore, the multiline dealers who cross over to metric as well as the
American V-Twin will benefit from the synergy of experiencing two separate
environments under the umbrella of one industry show,” said Jay Goldstein,
CFO, Tucker Rocky/Biker’s Choice.

Holger Mohr, President and CEO of Custom Chrome, another
anchor partner said, “Given the quickly changing landscape of the V-Twin
community, containing costs and maximizing investment is vitally important to
every business decision we make. By choosing to align Custom Chrome with the
American V-Twin Dealer Show, I am confident we can not only achieve this goal,
but also reach a broader buying audience. The American V-Twin Dealer Show
represents an exciting new opportunity for us to redefine how we engage with
our current and future customers.”

Danny Phillips, Executive Vice President of Advanstar
Communications, commented on the new event launch. “Between Grady Pfeiffer’s
wealth of industry knowledge and highly influential V-Twin relationships, the
Show’s powerful leveraged affiliations and secured partnerships, and a
co-located Dealer Expo event for those dealers who service and sell to a more
diverse set of powersports consumers, the American V-Twin Dealer Show is on a
trajectory to redefine and lead the V-Twin Industry in the 21st century.”
Phillips added, “We are thrilled to have Grady and such a stellar list of
brands as part of this important program to really help the V-Twin Industry
grow again.”

The American V-Twin Dealer Show will first and foremost be a
trade show dedicated to conducting serious business transactions and gathering
sound business operations expertise from dealers who are thriving in turbulent
times. For dealers who are operating within strict regulatory and operating
environments, the Show will feature education on how to survive and thrive. For
Independent V-Twin Dealers, Custom Bike Builders, and Multi-Franchise Dealers
with their own unique challenges, the Show will deliver success stories and
real-world insights on the very best of American-made innovation, products and

For manufacturers, the American V-Twin Dealer Show delivers
only pre-qualified and pre-segmented buyers looking to source new and used
V-Twin bikes and aftermarket parts, products, and accessories. In this vein, a
partnership with NPA will bring the world’s largest auction of Harley Davidson
used bikes ever staged at a trade show—a huge draw for those dealers who can
now take care of all their business needs in one February weekend at Indy.

Dealer Expo is the largest powersports dealer event in the
world, bringing together dealers, distributors, aftermarket parts and accessory
companies and original equipment manufacturers in one place at one time each
year for an unprecedented $145 million shopping experience. Dealer Expo is open
to qualified members of the powersports retail trade. The 2012 Dealer Expo will
take place at the Indiana Convention Center, 1000 South Capitol Ave, in
Indianapolis, IN, from February 17-19, 2012. For more information please visit



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