Motorcycle Industry Council Offers Consumers Extensive New MIC Tire Guide

IRVINE, Calif., Dec. 6, 2011 – For the first time ever, the Motorcycle Industry Council is offering the motorcycling community an in-depth tire guide. Developed in conjunction with leading motorcycle tire manufacturers, this extensive, 20-page street tire guide is designed to assist motorcyclists with tire selection, inspection, maintenance and more. Not only does the MIC Tire Guide help riders choose the correct tires for their particular motorcycle and riding style, it also provides information on proper inflation, the hazards of overloading a motorcycle, and recognizing when it’s time to replace tires.

The MIC Tire Guide also helps riders better understand and utilize sidewall information, and includes color photos, technical diagrams and charts outlining speed and load ratings. Also included are tire-mounting suggestions, a primer detailing the differences between how motorcycle tires and car tires work, and tips for dealing with a tire failure. Finally, a Tire Replacement Log and a Load Limit Calculator are added for convenience.

“At the MIC, we believe that motorcyclists should have a thorough understanding of how their tires work,” said MIC President and CEO Tim Buche, “including how they differ from car tires, and how the available traction can change from moment to moment. This sort of awareness can prompt riders to be more diligent in inspecting and maintaining their tires, and also in replacing their tires at the right time. Overall, the MIC’s goal with this manual is to provide a guide that helps motorcyclists avoid premature tire wear, damage and ultimately, crashes.”

Individuals can download and print single copies of the MIC Tire Guide for free by visiting mic.org. Packs of 25 can be ordered for an introductory price of $19 plus tax and shipping. For larger quantities, contact MIC for special pricing. Additionally, the MIC is working with tire distributors and retailers on establishing further, more widespread distribution channels for the MIC Tire Guide.

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org.

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