Sturgis Begins with the 4th Annual Legends Ride

Presented by the Legendary Buffalo Chip, the premier charity-celebrity event in motorcycling celebrates its 4th consecutive sellout

Sturgis Rally Week for many kicks off this weekend, but some riders choose the Legends Ride as the event to kick-start their Rally. Hundreds of motorcycles will trek from Deadwood to the Sturgis Buffalo Chip on Monday, August 8, for the Ride, with all proceeds from the ride benefiting local charities – the Black Hills Special Olympics and the Sturgis Motorcycle Museum. Celebrities, the world’s top bike builders and cigar aficionados will join the riders for the cause.

Deadwood Tobacco Company’s John Boyd and world-class bike builder Roger Bourget at the Deadwood Tobacco Company on Deadwood’s Main Street during last year’s Legends Ride, a charity ride that’s raised more than $150,000 in just three years.

Now in its fourth year, the Legends Ride has raised more than $150,000 for charity. This year’s guests and highlights include South Dakota’s own Brian and Laura Klock from Klock Werks Kustom Cycle, who will be showcasing the 30-Years Strong Victory 9-Ball and matching Epiphone guitar.  Legends Riders will have the opportunity to sign up to win both the bike and guitar, which will be given away at The Chip on August 12.

For the second consecutive year, top bike builder Michael Prugh of Prugh Design and the students of Western Dakota Tech have built a bike that will be auctioned in support of the event. Prugh and the students will debut the finished Buffalo Chip Challenge bike and sign limited edition posters.

Meghan McCain, Eddie Trotta, and Fabien Ziegler will lead an all-star roster of celebrities, builders and cigar aficionados ready to sign autographs and take pictures with Legends Riders. Before the Ride begins, Ford Motor Co. will unveil the 2012 Ford Harley-Davidson F-150 truck that will serve as the official pace truck of the 2011 Legends Ride.

The Legends Ride begins on Deadwood’s famed Main Street as the Silverado-Franklin and the Deadwood Tobacco Company roll out the red carpet for motorcyclists from around the world. Riders will revel in the unique atmosphere of this Wild West town as they celebrate a day with celebrities, builders, artists and cigar aficionados, along with a special group photo by renowned motorcycle photographer Michael Lichter. The 500-some riders and passengers will then head on a 55-mile route through some of the Black Hills’ most beautiful landscapes via pristine stretches of asphalt, finishing the journey at the Legendary Buffalo Chip for a reception, auction and concerts by rockers Buckcherry and Def Leppard.

There are only limited tickets available for the Legends Ride. The $150 admission ticket entitles the purchaser to join the riders at both the pre-ride events in Deadwood and the post ride events at the Sturgis Buffalo Chip, including free parking in Deadwood and at The Chip, food and drinks at the reception, participation in the auctions, meet-and-greet opportunities with master builders and celebrities, a special souvenir gift pack, attendance at the Buckcherry and Def Leppard concerts and, if you like, overnight camping at the Chip. Tickets can be purchased at www.LegendsRide.com or by calling 605/347-9000.

 

 

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