Ural Motorcycles experienced dramatic growth in 2011, logging a 39 percent increase in unit sales for the second consecutive year and welcoming 22 new dealers to its existing network. To service its rapidly increasing customer base, an additional 25-30 dealers will be added in 2012.
Additional 2011 highlights included a feature in The New York Times and seeing both Brad Pitt and Ewan McGregor add Urals to their garages. Finally, Ural rang in the new year by watching the year-end release of the M70 anniversary edition sell out in less than two weeks.
Ural’s North American operation, located in Redmond, Washington, is moving to a larger facility to accommodate offices, parts, and logistics departments. Additionally, Ural announced the appointment of Chuck Schram, former dealer developer for Piaggio, to the position of director of dealer development, and Jon Bekefy, previously employed by Ducati and LeoVince, to the position of director of strategic marketing communications.