ZERO MOTORCYCLES LAUNCHES “CASH FOR CARBON” $2,500 TRADE IN BONUS

SANTA CRUZ, Calif., (Jan. 22, 2013)Zero Motorcycles, the global leader in the electric motorcycle industry, has launched an all-new promotional program to support their highly popular 2012 model line. “Cash for Carbon” is designed as a consumer trade-in bonus, with $2,500 in additional trade value on top of whatever amount the dealer offers the consumer available towards the purchase price of a new 2012 Zero Motorcycle. This incentive is presented in addition to the recently announced 10 percent federal tax credit available as part of the American Taxpayer Relief Act, offering up to an additional $2,500 in incentives for new Zero Motorcycle consumers.

“Similar to the ‘cash for clunkers’ government promotion in 2009, Zero aims to entice traditional internal combustion engine motorcycle owners to make the switch to electric,” said Scot Harden, Vice President of Global Marketing for Zero Motorcycles. “In offering a $2,500 trade in bonus for new customers, we expect this promotion to be a great sales tool for our nationwide dealer network.”

In addition to the $2,500 trade bonus and federal tax credits, Zero customers can also take advantage of Zero Motorcycles financing. Current financing options offer no down payment and 0 percent interest for 12 months, plus 4.99 percent financing options, both with approved credit. “Cash for Carbon” will run from Jan. 1, 2013, through March 31, 2013. Consumers must print a “Cash for Carbon” voucher for presentation at their local dealership to receive $2,500 bonus. Zero Motorcycles invites interested motorcyclists to become acquainted with the 2012 product line at their local dealer. To download a voucher or find a dealer, visit www.zeromotorcycles.com.

About Zero Motorcycles

Zero Motorcycles is committed to transforming the motorcycling experience by bringing to market highly innovative electric motorcycles that offer exceptional value and performance. Zero is powered by innovation, driven by passion, guided by integrity and measured by results. Through extensive research, insight and experience, Zero combines the art and science of motorcycle development to create and manufacture products that excite consumers and inspire brand loyalty. Zero is determined to be the preeminent global electric motorcycle company.

Follow Zero Motorcycles on Twitter @ZeroMC, become a fan of Zero Motorcycles on Facebook and check out what Zero is doing on YouTube at www.youtube.com/zeromotorcycles.

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